Our Founder and Mission

Our Founder and Mission

Our founder Ellie Williams started her veterinary dentistry practice in 1988 in New York City. While practicing vet dentistry, Ellie invented finger wipes in 2005 to replace toothbrushes. With the success of the wipes she partnered with Ed Loe to create an organic oral spray that has the same effect as the wipes 10 years later.

Our mission is to provide the best non-lethal safe products for pet lovers. We look to inform pet owners of the importance of good oral care for their pets. Our products allow your pets to maintain a daily routine of oral cleanliness in-between dentist visits.